The London™ Olympics™ bunch have been getting a lot of richly deserved flak recently. For those who may not remember: London beat Paris in the who’s-going-to-pay-for-this-shit finals, apparently due to a mixture of excessively lavish receptions and cost estimates that inexplicably failed to include VAT. For the benefit of non-Europeans: VAT (Value Added Tax) is a purchase tax averaging around 18% of the sales price of practically everything in the EU. Accountants forgetting to include it in the budget is like architects forgetting to include doors in buildings. It suggests a level of incompetence that is so astronomical it is inconceivable that it could have been accidental. The little slip up was “discovered” shortly after the Olympic Committee’s decision was announced and irrevocable. Of course, even the revised costs including VAT skyrocketed. Quadrupled, I think.
So financially, the whole thing was already a mockery. There have been other scandals, especially exploiting the poor, but I’ll leave those aside for now. What is currently annoying many people – it seems to be the last straw – is the aggressive protection of “brands” and sponsors. Sponsors include Coca-Cola and McDonald’s, by the way: already a poor choice for an event that’s supposed to be a celebration of health and fitness. Among the words that are severely policed (PDF) – and I mean policed – are:
- any two of the words: Games, Two Thousand and Twelve, 2012, Twenty-Twelve
- any word in the list above with one or more of the words: London, medals, sponsors, summer, gold, silver, bronze
So any village that has its own little summer games event is suddenly an outlaw. We must also hope that WordPress do not have a gold colouring option for their Twenty-Twelve theme. As for travel agencies, hotels etc offering holidays in the capital of the UK this year, they’re somewhat handicapped if they cannot say where and when the stay is supposed to be.
This is fuckwittery of Olympic standards.
5. Linking policy
a. Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Mark(s) as a link to the Site is not permitted. View our guidelines on Use of the Games’ Marks.
I wonder if this constitutes a derogatory or otherwise objectionable manner?
|Welcome to the Olympricks 2012!|
- Popehat Sponsors Summer Bronze, Silver, and Gold In London. Want Chips With That? (popehat.com)
- London Olympic committee says you’re only allowed to link to their site if you have nice things to say (boingboing.net)
- The London Olympics Website Does Not Want You Linking To It Unless You’re Going To Be Nice [London Olympics] (deadspin.com)
- Britain flooded with ‘brand police’ to protect sponsors (independent.co.uk)
- London 2012 Olympics fails at Internet (indexoncensorship.org)